Why Evaporate IT
The name “Evaporate IT” reflects our core mission: to make technical complexity disappear so you can focus on your business. We believe technology should empower you, not burden you with bloat and overhead.
Rooted in Minneapolis, we bring a pragmatic Midwest work ethic to every engagement. We believe in straight talk, honest work, and delivering on promises. We don’t obscure the truth with technical jargon or sell you solutions you don’t need. Instead, we advocate for lean, efficient strategies that maximize value—helping you do more with less.
About Jason Barney
https://www.linkedin.com/in/jbarney
With over 25 years of hands-on experience, Jason Barney has seen the web evolve from static pages to complex AI-driven ecosystems. He hasn’t just watched the industry change; he has been in the trenches building it.
Jason spent nearly 19 years as a lead at First Scribe, one of Minnesota’s pioneering digital agencies. There, he learned that successful projects aren’t just about code—they are about trust, reliability, and understanding the human side of business. He prides himself on bridging the gap between “tech speak” and business goals, ensuring that every technical decision supports the bottom line.
Since transitioning to enterprise consulting in 2019, Jason has focused on helping organizations navigate the noise of modern technology. Whether it’s rescuing a legacy codebase or implementing an AI roadmap, he brings a steady hand and an experienced perspective. He doesn’t claim to know everything, but he knows how to find the right answer and get the job done right.
About Ken Kralick
https://www.linkedin.com/in/kkralick
Ken Kralick is a technology and platform executive with more than 20 years of experience designing, scaling, and modernizing digital systems across ecommerce, SaaS, and enterprise environments. His background spans product management, platform architecture, and operational delivery, having led global teams at PUMA and Moët Hennessy (LVMH) and as CEO of QualiBooth, an AI-powered accessibility software company. Ken brings a pragmatic business mindset to Evaporate-IT, helping CTOs and their business partners reduce system complexity, improve platform resilience, and make informed architectural and product decisions that translate directly into business outcomes.